-Pa-
PA was the outcome of a group project under the guidance of Marti Guixe and Andrea Malfredi in February 2020
the brief
To create a shop which reflects the worth of bread while keeping in mind the philosophy of the Grani Futuri.
Photo by Artur Rutkowski on Unsplash
our name
Pa
'drink' and 'nourish'
Pa means life and it represents bread
'pa' : the first two letters for the word bread in many languages, pan, pane, pao
Photo by Jonathan Pielmayer on Unsplash
our concept
To showcase the art of bread-making through all the parts and processes that go in to making great breads
Photo by Gaelle Marcel on Unsplash
our identity
Good quality flour, water and yeast are essential to make a good quality bread and we chose to highlight the importance of these ingredients in our logo.
the space
There are 4 main highlight areas of the space. They are:
- A restaurant with an open kitchen
- A shop with quality ingredients, mills and books
- A community oven area
- A small exhibition of bread centered art
material moodboard
The space would be comprised of natural, earthy and subdued materials to let the bread be highlighted as the hero of the space.
Black tiles for the bar and restaurant area
Earthy exposed bricks to set the earthy mood
Copper as the highlight material to emphasize on the high quality of bread
Translucent glass to allow maximum natural light while keeping distractions away
Dark flooring to give a rich and bold effect
branding
The earthy but rich mood was extended into the objects in the space.
Entrance
Bread+Art Exhibition
Shopping area
Community area
Bar area
Restaurant area
VYOMA HALDIPUR | NOELIA BAQUERIZO | MARÍA FARAH | RACHEL GATHOF