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  • Writer's picturevyoma haldipur

Landing page for a Green Finance Company

Updated: May 20, 2023

I took the opportunity to work on a sample casestudy challenge for Ecovest - a new platform connecting NGOs with grant funding institutions. For this case study, my task was to build a landing page, an intake form, and explain my thought process and research. In this blog post, I will share my design process and the value proposition I designed for the platform.



About Ecovest


Ecovest is a platform that connects NGOs working in the climate space with grant funding institutions efficiently.



The Value Proposition


The value proposition for the platform is, "Invest in a better future with us. Ecovest connects you with game-changing NGOs to maximize your impact in the fight against climate change! Together, we can make a difference." The title clearly communicates the platform's core function, and the subtitle highlights how it maximizes the funder's impact by connecting them with the right NGOs. It also emphasizes the urgency of the climate crisis and how Ecovest can be a trusted partner in this journey to make a good impact on the world around us.


TITLE

Invest in a better future with us.

Reason: Clearly depicts the core function of the platform. This will clearly communicate to the funders that we understand their key needs and can help them with solutions.


SUBTITLE

Ecovest connects you with game changing NGOs to maximize your impact in the fight against climate change! Together, we can make a difference.

Reason: Details how Ecovest would maximize the impact of the funder by connecting them to the right NGOs. It also highlights the urgency of the climate crisis and how Ecovest can be a trusted partner in this journey to make a good impact on the world around us.



Services


Breaking down the value proposition into smaller digestible components will make it easy for funders to imagine the impact. Using icons or images to visually represent the impact would be helpful.



Intake Form Questions


To design an efficient intake form, I used the 5WH approach to understand what information would be needed to quickly show relevant results to the funders. The questions were grouped into two main sections - organization details and funding information. The intake form also includes an 'other information' section at the bottom, which allows funders to share any special requests or ask questions. By grouping the questions into two main sections, I aimed to reduce cognitive load and ensure a smooth user experience.


Who are you?
Name of the organization
Contact person name
Email address
Phone number
Organization website
Funding partners, if any

Why are you interested in funding?
Type of funding organization
What are you looking for?
Area of interest
Funding focus
Funding size
Other specific needs or requirements from the platform

Where would you like to fund?
Preferred funding location

How would you evaluate?
(Important, but will need more time to write which could increase drop off rate. It can be moved to a later stage)
Key evaluation criteria used to select recipients
Criteria for measuring success and impact

Other Information
Any questions or comments:


Final intake form structure


The questions in the final form was grouped in an efficient manner to reduce cognitive load. The 2 main sections were organization details and funding information. The ‘other information’ section at the bottom would allow the funders to share any special requests or ask questions.


Organization details

Organization

Website

Phone number

Funding partners, if any


Funding Information

Organization type

Area of interest

Funding focus

Funding size

Preferred locations, if any


Other Information

Any questions or comments:


Wireframes


To provide an efficient and user-friendly experience, I designed wireframes for the landing page, sign-up page, and the final intake form. The wireframes were made for both the web and phone formats.



Visual Design direction


After designing the wireframes, I transformed them into high-fidelity visual designs. I chose a green-blue color palette to highlight the platform's dedication to both sustainability and funding. The font Montserrat was used, and a rounded rectangle shape was used to depict a balance between practicality and approachability. The overall design approach is clean and features gradients and high-quality photographs to create an elegant and modern aesthetic.



High Fidelity Designs


Landing page


Sign up and intake form



In conclusion, designing the Ecovest platform was an exciting challenge for me. By focusing on the user experience and providing an efficient platform, Ecovest can connect NGOs with the right funders, streamline the grant funding process, and make a difference in the fight against climate change.


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